Creative Cloud for teams in Practice
The Adobe and HP tools detailed in En Pointe’s Creative Edition are meant to capture creativity from within your organization. The following interview with En Pointe graphic artist, Terry Lim, is just one example of how Adobe’s Creative Cloud for teams’ tools can unleash creative potential in an organization for a superior final product.
How long have you been graphic designing?
How long have you used Adobe programs?
What Adobe programs do you use most often?
From the Creative Cloud for teams suite, I use Photoshop and Illustrator most frequently, pretty much every single day. Our marketing team is constantly producing events so marketing materials and collateral such as posters, brochures, banners, etc. are in constant demand. These tools make it simple and easy for me to make adjustments and create original graphics.
What are some of your favorite new features from CCT?
It’s hard to pick just one feature or Creative Cloud for teams application, but I am most excited for the camera shake reduction tool that can transform blurry pictures and make them more clear. With the new CCT camera shake reduction tool I can transform blurry images to a presentable final product.
This latest CCT release includes 175 new font families. What is your go-to font?
Helvetica – you can’t go wrong with Helvetica.
What do you like to do when you’re not designing?
I like to visit art exhibitions and museums and I also like to window shop and see what’s out there in the technology industry.
What is your favorite type of project?
I love working on packaging because when your work is done, you can actually touch it in 3D.
You’ve lived in several different places around the world – has this influenced your aesthetic?
Yes, I definitely think it has. I first lived in Malaysia which is a multicultural country, so I was exposed to diverse art and design from a young age and my interest has grown from there.
What is the best graphic design advice you’ve ever been given?
Communicate with your client so going into a project, you have a clear understanding of expectations and their vision for the final product.
Where do you go for inspiration?
Since Behance has launched in Adobe CCT, it is one of the best platforms to go to for inspiration from other graphic artists and instant feedback on my own work.